What would you do if you found yourself among 134,000 fans in Ahmedabad alone, caught up in a euphoric sea of music and lights? What if that night was not just about enjoying your favorite band like Coldplay but also about witnessing a groundbreaking brand marketing spectacle that would change the face of entertainment in… Continue reading How Concerts Became Brand Marketing Festivals? The Coldplay Effect
April 21, 2025
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